User testing to create experiences that get real results.
I'll create a test plan and bring in 5 new users to test your site, app or prototype to determinate wether your users:
➤ Understand how your site works and don't get 'lost' or confused
➤ Can complete the main actions they need to
➤ Don't encounter usability issues or bugs
➤ Have a functional and efficient experience
➤ Notice any other usability problems
This type of research is exceptionally important with new products or new design updates: without it, you may be stuck with a design process that your team members understand, but your target audience will not.
To design the best UX, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Users do not know what they want.
Are you experiencing any of these design-related problems in your SaaS business?
➤ Free accounts don't convert to paid nearly as often as you would like.
➤ You are receiving “I wasn’t able to find…" or "How can I do…?” type of emails from your customers.
➤ Customers keep complaining about how complicated your interface is.
➤ Users get stuck in a particular step and its killing your conversions.
➤ You are having a high churn
Your time and resources are limited. User testing help you invest your resources effectively, so you can launch a successful product and continue to make iterations that your customers love.
You can either get user feedback early in your development process, or you can get it after launch - but you can’t avoid it forever.
The fastest, easiest and most affordable way to understand what your users really want
Your site or app can benefit from usability testing no matter where it is in the development process, from prototyping all the way to the finished product. You can also continue to test the user experience as you iterate and improve your product over time.
With my user testing approach, you will be able to:
➤ Increase Your Conversion rates: User testing will show you exactly which parts of your design frustrate people, where they get confused, and what keeps them from converting. It’s a perfect complement to A/B testing and analytics, because it provides insights into why your users do what they do. That way you can make changes that have the biggest impact on your conversion rate.
➤ Improve Customer Retention and Advocacy: If your customers have a bad experience, they're less likely to come back in the future, and they're probably not going to recommend your to their friends or family. And your competition is only a few clicks away. On the other hand, by investing time and resources into UX will help you create brand advocates - loyal fans who not only use your product, but sing your praises to their friends, family and colleagues.
➤ Reduce Development Costs: Fixing an error after development is up to 100 times more expensive than it would have been before. And an estimated 50% of engineering time is spent doing rework that could have been avoided.
➤ Decrease Customer Support Costs: You can dramatically reduce the amount of time your support team spends fielding questions by testing those issues and using your finding to inform future iterations. Not only will you reduce your customer support costs, but you’ll also craft an experience that’s more pleasing to your customers.
➤ Find Where Your Customers Get Stuck: One of the biggest benefits of user testing is that you can see where your users encounter problems and get stuck. Like confusing or misleading navigation, problems on creating an account or buttons just don't work on mobile devices.
➤ Get a Fresh, Unbiased Perspective: In order to design delightful experiences, you need to understand your users. User testing gives you the (super) power to see your design through the eyes of your users. You get to step into their shoes, identify where you can make improvements, and focus on what really matters to them. With this kind of feedback, you'll be able to design experiences your customers love and want to tell their friends about.
➤ Confirm your product meets expectations: Once your product is completed, test usability again to make sure everything works the way it was intended. How's the ease of use? Is something still missing in the interface?
➤ Catch minor errors: In addition to large-scale usability issues, usability testing can help identify smaller errors. A new set of eyes is more likely to pick up on broken links, site errors, and grammatical issues that have been inadvertently glossed over. Individually, these incorrect details may not matter a lot, but, collectively, they contribute to the perception of a site's professionalism and trustworthiness.
➤ Develop empathy: It's not unusual for the people working on a project to develop tunnel vision around their product and forget they have access to knowledge that their typical website visitor may not have. Usability testing is a good way to develop some empathy for the real people who are using and will be using your site, and look at things from their perspective.
What type of test should you run?
Every business is different and every business has its own challenges, but here are a few test examples can help you improve your product and your business:
➤ Product clarity and sign up test: Ask users what they understand about your product by navigating the site, see where they look and where they stumble. Have them go through the sign up process and spot any major bugs and inefficiencies in your funnel.
➤ First impression test: Ask users to see what they think about your site at first glance. Do they understand what you do and who you do it for? Do they get the sense that they could trust you judging by your design and messaging?
➤ Product deep dive test: Ask users to find very specific information about product features, pricing or to learn about integrations with other commonly used apps. What questions do theyhave and what pieces of information can't they find?
➤ Onboarding test: Ask users to sign up for your product and learn how they go through the process from filling out the form to using the app. Do they understand the tutorial? Do youeven need a tutorial or is it just unneeded friction? How do they interact with yourinterface? Is it easy?
You should consider using this service if…
➤ You want to truly build a service your customers want.
➤ You run an established SaaS business.
➤ You have a solid stream of revenue and you think it can do much better.
➤ You prefer to be informed about your UI/UX issues, rather than live in the shell of blissful ignorance.
➤ You want to improve activation or retention on your business.
➤ You want to reduce churn and increase revenue
What would you get?
The ultimate deliverable is a document presented as pdf report with the following material:
➤ Screencast video with the 5 user testing sessions
➤ Analysis report with a comprehensive and actionable things you will need to do to improve the experience of your site, app or prototype.
How much does it cost?
Running a user testing session with 5 users currently costs 1129€849€* during COVID-19. You’ll receive the sessions recorded and the detailed pdf report with the conclusions in 10 business days.
* If you bring your own users. In case we need to recruit users for the sessions, contact me.